Running a business is a wild ride. Some days I am on top of my to-do list and have everything together, other days I am four cups of coffee deep and barely hanging on by a thread. I wrote a little bit about the past two and a half years and a few lessons I’ve learned along the way over at The Style Theory. Lisa asked me to put together a few pull quotes from my interview which you can see below! It's always a little strange to see your own reflections in writing, but these pieces of advice have really carried me through the past few years. They have helped me create wonderful relationships with my clients and lasting friendships with other creatives. So, for what it's worth, I hope they help or inspire you as well.
BCU Risk Advisors is a Chicago-based insurance and risk management agency that serves high net worth individuals and their families. After 10 years of tremendous growth, it was time to rethink their logo and outward-facing communications.
Our number one goal was to create a clean and versatile mark. We also wanted to diversify BCU's color palette, which was previously very limited. We created a five color palette that is both professional and diverse, and allowed each employee to select their preferred business card color.
The end result was a logo that matches both their level of professionalism as well as their personality. It was a joy to work with this team!
Happy Homecoming week! I worked on this eight page booklet project in conjunction with Mounds Park Academy. MPA runs an incredible Homecoming operation that engages their entire community. Not only are there major JV and Varsity-level athletic events, there's also a fun run, 5k, food trucks, alumni campus tours, and more. Each year they send out a beautiful eight page mailer to a wide constituent group in an effort to inspire current families and strike up a bit of nostalgia for their alumni. This self-mailer was printed offset on uncoated paper.
Marin Academy is an incredible school located in San Rafael, California. They are a joyful, diverse, rigorous, and compassionate institution that provides a challenging academic experience while simultaneously encouraging their students to push the envelope. At MA, students:
- Learn with joy
- Think critically and creatively
- Work with, rather than compete with
- Welcome diverse voices
- Imagine a better tomorrow
I immediately connected with this list — especially given recent research that supports the concept of collaboration over competition. This NAIS article predicts that in the future, collaboration will be the focus of successful independent schools.
I worked with Marin Academy to complete a series of four admission brochures that answer some of the key points they wanted to emphasis in their enrollment packet. The end result is a 7x7" square with vibrant, eye-catching content on the front, and detailed information and statistics on the back. Easy to use at recruitment events, affordable to print, and incredibly impactful.
