trybaby

Client: trybaby
Services: Visual Branding, Packaging Design

"Working with Olivia on the brand identity for trybaby was the single best decision I made in the founding of our company. We connected immediately as new moms, and she caught my vision for trybaby – and proceeded to do an incredible job bringing that vision to life visually in a brand that makes parents feel happy and celebrated. Beyond the visual branding work, Olivia brought a wealth of experience in creative direction, brand and social media strategy, web design, packaging design, and invaluable "how-to-start-your-own-company" know-how. One of our goals for trybaby was to help parents feel taken care of, and this is how it felt to work with Olivia. She was always prepared, professional, anticipating needs and meeting them – and doing it all with positive energy, generosity, and kindness.” – Sara Merritt, Founder & CEO, trybaby

trybaby came to us in the fall of 2019 as a startup eager to begin work on their visual branding. Our objective was to create a visually appealing, uplifting, and adaptable look for this unique brand which allows parents to try baby gear for 30 days and keep only what they love. The result is a brand that both calms and encourages new parents through visuals that simultaneously create a sense of trust and understanding while also serving as a the enthusiastic and fun-loving “rah rah!” that new and expecting parents need.