BCU Risk Advisors is a Chicago-based insurance and risk management agency that serves high net worth individuals and their families. After 10 years of tremendous growth, it was time to rethink their logo and outward-facing communications.
Our number one goal was to create a clean and versatile mark. We also wanted to diversify BCU's color palette, which was previously very limited. We created a five color palette that is both professional and diverse, and allowed each employee to select their preferred business card color.
The end result was a logo that matches both their level of professionalism as well as their personality. It was a joy to work with this team!