Linmay is a modern hair studio located in Chicago, Illinois. Lindsay Mayuga came to me with a vision for a fresh and feminine visual identity that would allow her to stand out among competitors while simultaneously conveying a chill, California vibe. Lindsay herself is incredibly talented and sought after by clients, consistently booked, often so much so that she is unable to accept any new clients! The definition of a girl boss, Lindsay owned and ran an incredibly successful salon called The Comb for several years, but recently decided to forge a new path and launch a new venture on her own. I am thrilled with the laid back vibe we landed on and can't wait to watch as Lindsay sets the world on fire! Happy launch week!
Running a business is a wild ride. Some days I am on top of my to-do list and have everything together, other days I am four cups of coffee deep and barely hanging on by a thread. I wrote a little bit about the past two and a half years and a few lessons I’ve learned along the way over at The Style Theory. Lisa asked me to put together a few pull quotes from my interview which you can see below! It's always a little strange to see your own reflections in writing, but these pieces of advice have really carried me through the past few years. They have helped me create wonderful relationships with my clients and lasting friendships with other creatives. So, for what it's worth, I hope they help or inspire you as well.
BCU Risk Advisors is a Chicago-based insurance and risk management agency that serves high net worth individuals and their families. After 10 years of tremendous growth, it was time to rethink their logo and outward-facing communications.
Our number one goal was to create a clean and versatile mark. We also wanted to diversify BCU's color palette, which was previously very limited. We created a five color palette that is both professional and diverse, and allowed each employee to select their preferred business card color.
The end result was a logo that matches both their level of professionalism as well as their personality. It was a joy to work with this team!